Brand Guide
Everything you need to correctly make use of our brand assets and ensure your content is on-brand.
Carousel Studio is for those who value their freedom
Our mission is to build tools that make sharing your expertise, ideas and knowledge effortless.
Our vision is to help anyone with expertise build a life they love.
What we value
ALWAYS ON BRAND
The content you create always feels like you.
BOSS-LEVEL CREATIVITY
Beautiful, never basic.
FEARLESS EMPOWERMENT
Built for those who lead with conviction.
OWN YOUR EXPERTISE
What you know is powerful. Share it with the world.
STEADY HUSTLE
Progress is made one step at a time.
Logo
Carousel Studio Logo + Wordmark
This is our core brand logo. It should be the go-to choice for most standard logo needs.
Logo variations
For added flexibility, we offer these variations to pair better with different backgrounds.
Wordmark — ClearspaceWordmark — Clearspace
Logo clear space is defined by the height of the 'C' in Carousel. Maintain this minimum spacing on all sides to ensure the logo has proper breathing room and visual impact.
Always choose the logo variation that provides optimal contrast and legibility. Use the full-color logo on light backgrounds, and switch to one-color versions for dark or patterned backgrounds.
Font
Typography — Overview
Our two core brand typefaces are Inter and Syne.
Typography is a core element for our visual look and feel. It delivers information with clarity and legibility, and gives character and personality to our brand. While our words are what we say, our typography is how we say it.
Aa
SyneBold
Aa
InterRegular
Lorem ipsum
Lorem ipsum
Lorem ipsum dolor sit amet consectetur. In orci id viverra est. Sodales senectus elementum sit euismod in facilisis scelerisque et. Pulvinar ipsum enim accumsan sit. Tortor libero consequat aliquet eget risus sit. Pretium orci ut pretium sit vulputate id.
Primary Typeface
Syne is our primary typeface for headlines and key brand moments.
Syne
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz 0123456789
RegularEmpowering and on brand
MediumEmpowering and on brand
SemiboldEmpowering and on brand
BoldEmpowering and on brand
Usage
Page titles, carousel slide headers, hero statements, CTAs, emphasis text
Secondary Typeface
Inter is our secondary typeface for body copy and UI elements.
Inter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz 0123456789
RegularEmpowering and on brand
MediumEmpowering and on brand
SemiboldEmpowering and on brand
BoldEmpowering and on brand
Usage
Body copy, UI labels, captions, descriptions, instructional text, paragraphs
Color
PRIMARY MONOTONE
Here for app interface, primary marketing materials, core brand applications where Canva integration should feel seamless.
CREATOR GLOWHEX #A020F0
LIGHT SPARKHEX #E0AFFF
DEEP IMPACTHEX #610F9F
BLANK CANVASHEX #FFFFFF
STUDIO BLACKHEX #0F0B18
PRIMARY ACCENTS
Useful for marketing moments, CTAs, feature highlights, playful touches in UI.
CREATOR GLOWHEX #A020F0
BOSS LEVELHEX #FE80BD
FEARLESS FLAMEHEX #FE5C2B
HIGH LIGHTHEX #ECEC7F
GRADIENTS
Use our gradients strategically for social media graphics, promotional materials, and moments that need dynamic visual impact.
HEX #A020F0
HEX #E0AFFF
HEX #FE5C2B
HEX #FFFEDF
HEX #ECEC7F
HEX #FFFEDF
HEX #E0AFFF
HEX #FFFEDF
HEX #F82F90
HEX #FFA9F3
Primary Color Palette
Light Lavender#E0AFFF
Pale Pink#FFC3F7
Soft Peach#FFCC8E
Cream#FFFEDF
Vibrant Purple#A020F0
Bright Pink#FE80BD
Warm Orange#FF9F50
Muted Lime#ECEC7F
Deep Purple#610F9F
Hot Pink#F82790
Deep Orange#FE5C2B
Olive Green#CECE48