# Brand Guide

Everything you need to correctly make use of our brand assets and ensure your content is on-brand.

## Carousel Studio is for those who value their freedom

Our mission is to build tools that make sharing your expertise, ideas and knowledge effortless.

Our vision is to help anyone with expertise build a life they love.

## What we value

### ALWAYS ON BRAND

The content you create always feels like you.

### BOSS-LEVEL CREATIVITY

Beautiful, never basic.

### FEARLESS EMPOWERMENT

Built for those who lead with conviction.

### OWN YOUR EXPERTISE

What you know is powerful. Share it with the world.

### STEADY HUSTLE

Progress is made one step at a time.

### Logo

## Carousel Studio  Logo + Wordmark

This is our core brand logo. It should be the go-to choice for most standard logo needs.

[Download logos](https://drive.google.com/drive/folders/1AIJAupFLWd3X4xYxofVpumC8QjXwMNSW)

## Logo variations

For added flexibility, we offer these variations to pair better with different backgrounds.

[Download logos](https://drive.google.com/drive/folders/1AIJAupFLWd3X4xYxofVpumC8QjXwMNSW)

## Wordmark — ClearspaceWordmark —  Clearspace

Logo clear space is defined by the height of the 'C' in Carousel. Maintain this minimum spacing on all sides to ensure the logo has proper breathing room and visual impact.

[Download logos](https://drive.google.com/drive/folders/1AIJAupFLWd3X4xYxofVpumC8QjXwMNSW)

Always choose the logo variation that provides optimal contrast and legibility. Use the full-color logo on light backgrounds, and switch to one-color versions for dark or patterned backgrounds.

### Font

## Typography — Overview

Our two core brand typefaces are Inter and Syne.

Typography is a core element for our visual look and feel. It delivers information with clarity and legibility, and gives character and personality to our brand. While our words are what we say, our typography is how we say it.

Aa

SyneBold

Aa

InterRegular

* * *

Lorem ipsum

### Lorem ipsum

Lorem ipsum dolor sit amet consectetur. In orci id viverra est. Sodales senectus elementum sit euismod in facilisis scelerisque et. Pulvinar ipsum enim accumsan sit. Tortor libero consequat aliquet eget risus sit. Pretium orci ut pretium sit vulputate id.

## Primary Typeface

Syne is our primary typeface for headlines and key brand moments.

[Download Syne font](https://fonts.google.com/specimen/Syne)

Syne

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz 0123456789

RegularEmpowering and on brand

MediumEmpowering and on brand

SemiboldEmpowering and on brand

BoldEmpowering and on brand

#### Usage

Page titles, carousel slide headers, hero statements, CTAs, emphasis text

## Secondary Typeface

Inter is our secondary typeface for body copy and UI elements.

[Download Inter font](https://fonts.google.com/specimen/Inter)

Inter

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz 0123456789

RegularEmpowering and on brand

MediumEmpowering and on brand

SemiboldEmpowering and on brand

BoldEmpowering and on brand

#### Usage

Body copy, UI labels, captions, descriptions, instructional text, paragraphs

### Color

## PRIMARY MONOTONE

Here for app interface, primary marketing materials, core brand applications where Canva integration should feel seamless.

CREATOR GLOWHEX #A020F0

LIGHT SPARKHEX #E0AFFF

DEEP IMPACTHEX #610F9F

BLANK CANVASHEX #FFFFFF

STUDIO BLACKHEX #0F0B18

## PRIMARY ACCENTS

Useful for marketing moments, CTAs, feature highlights, playful touches in UI.

CREATOR GLOWHEX #A020F0

BOSS LEVELHEX #FE80BD

FEARLESS FLAMEHEX #FE5C2B

HIGH LIGHTHEX #ECEC7F

## GRADIENTS

Use our gradients strategically for social media graphics, promotional materials, and moments that need dynamic visual impact.

HEX #A020F0

HEX #E0AFFF

HEX #FE5C2B

HEX #FFFEDF

HEX #ECEC7F

HEX #FFFEDF

HEX #E0AFFF

HEX #FFFEDF

HEX #F82F90

HEX #FFA9F3

## Primary Color Palette

Light Lavender#E0AFFF

Pale Pink#FFC3F7

Soft Peach#FFCC8E

Cream#FFFEDF

Vibrant Purple#A020F0

Bright Pink#FE80BD

Warm Orange#FF9F50

Muted Lime#ECEC7F

Deep Purple#610F9F

Hot Pink#F82790

Deep Orange#FE5C2B

Olive Green#CECE48